The snom 720 phone addresses of-
fice users that require excellent audio
and a large number of programmable
PBX-style keys. It combines a state-
of-the-art hardware with the proven
snom SIP software.
The new audio subsystem was de-
signed for excellent performance in
office environments. It supports a
large range of codecs, wideband au-
dio, handset and hands-free operation
according to TIA-920 standard. The
specially designed grips which hold
and release the receiver compliment
overall user-friendliness by eliminating
the noise normally associated with lift-
ing and replacing the receiver.
For network connectivity, the
snom 720 comes with two Gigabit
Ethernet ports, one of them suitable
for Power over Ethernet. The Ether-
net ports are connected to an inter-
nal switch that is capable of VLAN
tagging, so that an external PC can
reside in a different VLAN than the
phone. A USB type A connector can
be used to expand the functionality of
the snom 720. An optional USB stick
can be used to connect the phone
over Wireless LAN or enable Blue-
tooth headsets.
The 4-line B/W display displays call-
er-ID and other call-related informa-
tion. Its fully graphic capability makes
it possible to show international char-
acters and render content generated
from the built-in mini-browser.
Three rows of general-purpose keys
with 18 two-color LEDs can be
used to implement functions known
from traditional PBX systems. Exam-
ples include speed dial, busy lamp
field (BLF), shared line appearances
(SLA), call forwarding, door opening,
and many more features depending
on the PBX system used.
The new foot stand allows two po-
sitions for the device (28° and 46°
angle). It can be setup and changed
easily without tools. The snom 720
comes in a dark grey color that fits the
typical office dress code and makes
usage traces less obvious than lighter
colors.
Like all snom desktop phones, the
snom 720 comes with software that
has been used in many installations
over the last decade. Configuration
can be done manually through the
built-in web server or through auto-
matic provisioning. There are exten-
sive management and reporting tools
available, such as RTCP-XR or PCAP.
Customization can be done in various
ways, such as the snom mini-browser
protocol.
The phones come with a preinstalled
certificate signed by the snom cer-
tificate authority which makes it pos-
sible to securely provision the phone
without manual interaction. In addition
to the traditional provisioning mecha-
nisms, it comes with TR-069/TR-111
for easy deployment in carrier environ-
ments.
All in all, the snom 720 raises the
bar for VoIP phones in its class both
in terms of voice quality, available fea-
tures and day-to-day usability.
snom 720 IP phone
Pure functionality
• 4-line backlit B/W display
• 12 identities (lines)
• 18 multicolor LED function keys
• Wideband HD audio
• Speakerphone
• Power over Ethernet (PoE)
• WLAN / Bluetooth Headset ready
• Gigabit switch
• XML Minibrowser
• USB Port
(56 pages)
(61 pages)
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